Learn from your content

Pinpointing what worked — and what didn’t — from your previous posts is one of the best ways to inform future content. Dive into analytics to understand what resonates with your audience and which metrics are relevant for your goals.

Analytics provides you with a look at how your content is doing from impression to follower trends.

Post smarter with analytics

Every time you share a post, LinkedIn provides you a behind-the-scenes look at its performance. Use this information to adjust your posting strategy and ensure your ideas are having the desired impact in your network.

Insights into action

Start a routine

Regularly check your impressions and engagements to identify any trends in how they're growing over time

Get creative

Change up content formats and weigh in on different professional, work, and industry topics to discover how that impacts your engagement.

Informing your path forward

Your Analytics dashboard contains valuable information drawn from your posting history. Here’s how you can use that data to achieve real results.

Test your schedule

Adjust posting times and frequency to find out when your audience is most engaged.

Keep setting goals

Export your data to a spreadsheet and use your daily, weekly, or monthly averages to adjust or set new content goals.

Build on your success

Refer to your top posts to share more of what’s driving impressions or engagements.

Test your schedule

Adjust posting times and frequency to find out when your audience is most engaged.

Keep setting goals

Export your data to a spreadsheet and use your daily, weekly, or monthly averages to adjust or set new content goals.

Build on your success

Refer to your top posts to share more of what’s driving impressions or engagements.

The audience insights tab let's you see follower growth over time.

Learn about your network with Audience Insights

See your follower growth over time and explore demographic breakdowns to better understand who your audience is.

Find what’s powering Top Posts' performance

Easily identify your top performing posts so you know what resonates and can share more of it.

The top posts' tab allows you to see top performing posts.

The analytics trends tab allows you to see demographic data about the audience.

Evolve with insights from Analytics Trends

Go deeper into your content’s performance and discover trends to better engage your audience.

Keys to high-performance posting

LinkedIn provides you with statistics on individual posts of all types, whether articles, videos, or simple text posts. You can see numbers on Discovery (Impressions) and Engagements (reactions, comments, and Reposts) by going to “View analytics” at the bottom of any of your posts.

Tailor content to audience demographics

If there’s a large proportion of members across specific industries or areas engaging with your posts, consider tailoring content to this audience as you scale.

Get to know your readers with demographic breakdowns for reactions, comments, shares, and impressions, including members':

Job title and industry
Location
Company size
Seniority level

The data from an individual post includes demographic data about your audience.

Experiment with Articles

Understand how often your articles are shown in the feed and how many times a member views them to decide if long-form content is a place for you.

Access nuanced article data on:

Impressions: the number of times the post containing your article was displayed on screen.

Article views: the number of times a member viewed your article itself (often by clicking on it from the post).

Upgrade your videos

Explore options for better capturing viewers’ attention with your video content through viewership data across different posts.

Hook your audience with visibility into:

Video views: the number of times your video was watched for more than three seconds, including sponsored and organic reach.

Viewers: the number of unique people who watched the video for more than three seconds, including sponsored and organic reach.

Minutes viewed: total minutes your video was watched, including views less than three seconds. This includes both sponsored and organic reach.