Build your voice and grow your audience

Reach all audiences at once. LinkedIn lets execs reach employees, customers, investors, and peers, all in one place, with as simple as one post.

Boost visibility and impact. CEO posts get 4x engagement and 7x impressions. Posting builds influence and grows your follower base.

Own your narrative. Execs can share decisions, context, and strategy directly, building trust through authentic storytelling.

Attract media and talent. Journalists and job seekers check exec profiles. Posting helps you land coverage and attract top talent.

*LinkedIn internal data

82% of potential employees search for a CEO’s online presence before joining a company.

We’ve seen a 23% increase in posts from chief executives in the past year, leading to a 39% increase in followers for CEOs.

1.5 million pieces of content are engaged with every minute on the platform, and video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year.

*Brunswick Group (2022). Connected Leadership Report. Brunswick Group LLP.

Add context to earnings by sharing what the numbers mean and how they tie to your company’s strategy.

Make the news relatable by using personalized language and visuals.

Post at the same time as your official release to capture momentum and maximize engagement.

Use short, direct-to-camera videos to explain the news authentically and connect with your audience.

*LinkedIn internal data