Nano Tips: LinkedIn video tips with AJ Eckstein
Learn proven strategies to create, repurpose, and optimize LinkedIn videos.
Reach a larger audience just by switching your CTA button.
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Nano Tips: LinkedIn video tips with AJ Eckstein
Learn proven strategies to create, repurpose, and optimize LinkedIn videos.
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Nano Tips: Video made simple with Roshanda Pratt
Explore the fundamental skills you need to know to start creating compelling video content as a creator on LinkedIn
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Nano Tips: Content that connects with Kim Kaupe
Discover practical, easy-to-use strategies for unlocking the value of eye-catching video content on Linkedin.
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Nano Tips: Develop a Content Calendar with Ross Simmonds
Explore strategies for developing and managing an effective content calendar as a marketer, creator, or brand strategist.
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Reach all audiences at once. LinkedIn lets execs reach employees, customers, investors, and peers, all in one place, with as simple as one post.
Boost visibility and impact. CEO posts get 4x engagement and 7x impressions. Posting builds influence and grows your follower base.
Own your narrative. Execs can share decisions, context, and strategy directly, building trust through authentic storytelling.
Attract media and talent. Journalists and job seekers check exec profiles. Posting helps you land coverage and attract top talent.
*LinkedIn internal data
82% of potential employees search for a CEO’s online presence before joining a company.
We’ve seen a 23% increase in posts from chief executives in the past year, leading to a 39% increase in followers for CEOs.
1.5 million pieces of content are engaged with every minute on the platform, and video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year.
*Brunswick Group (2022). Connected Leadership Report. Brunswick Group LLP.
Add context to earnings by sharing what the numbers mean and how they tie to your company’s strategy.
Make the news relatable by using personalized language and visuals.
Post at the same time as your official release to capture momentum and maximize engagement.
Use short, direct-to-camera videos to explain the news authentically and connect with your audience.
*LinkedIn internal data
Let people feel you’re speaking right to them. Make sure your recording device is at eye level.
Shoot your video vertically to optimize for mobile viewing and provide a more personal feel.
Make your video more accessible by auto-generating captions, and write a strong, insights-driven post to accompany the video.
Stick to videos that are 90 seconds or shorter in length.
Have a clear, genuine hook at the beginning of your video to capture viewers’ interest.
Acknowledge your colleagues and collaborators associated with the announcement, and connect the news back to your company’s mission or vision.
Learn how to create posts that resonate, find your niche, create scroll-stopping videos and increase your impact—all in under 60 minutes.
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Course overview
Starting Strong on Linkedin
Finding Your Voice on LinkedIn
Creating Scroll-Stopping Videos
Anatomy of a Great LinkedIn Post
Changing your primary profile action to "Follow" instead of "Connect" makes it easy for others to follow your content, even if you're not directly connected.
Looking for inspiration for your next post? See what's trending from LinkedIn News.
Share your insights by posting about trending topics on LinkedIn, and check out your local LinkedIn News page for all the latest news, insights, special reports and more.
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Based on LinkedIn data, our Top MBA list ranks the best MBA programs for career growth around the world. What is the value of an MBA degree in today’s work landscape?
September 22 - September 26
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October 15 - 31
LinkedIn Top Startups | #LinkedInTopStartups
LinkedIn Top Startups is a data-backed ranking of the startups that are growing fast, gaining attention and attracting top talent. Which startups are innovating in your industry and what impact do you think they might have?
October 31 - November 15
LinkedIn Top Startups: City Edition | #LinkedInTopStartups
Our global Top Startups city lists highlight the emerging companies that are growing fast and gaining attention in major metropolitan areas around the world. What innovation do you see transforming your city today?
November 10 - November 21
UN Climate Change Conference | #COP30
This month, we’ll be highlighting conversations around the annual UN climate conference and its outcomes here on LinkedIn. If you could make one demand to negotiators at #COP30, what would it be?
November 21 - December 1
Entrepreneurship and the economy | #TheWorkShift
LinkedIn data shows entrepreneurship is on the rise in the U.S. What skills are most important to being successful in a small business environment?
November 21 - December 1
Entrepreneurship and the economy | #TheWorkShift
LinkedIn data shows entrepreneurship is on the rise in the U.S. What skills are most important to being successful in a small business environment?
December 8 - December 31
Share Your Big Ideas for 2026 | #BigIdeas2026
Our Big Ideas package highlights experts' ideas about how the professional world will evolve in 2026. What prediction or trend do you expect to have the biggest impact in 2026?
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