GROW - Build a larger, more engaged audience on LinkedIn

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Nano Tips: LinkedIn video tips with AJ Eckstein

Learn proven strategies to create, repurpose, and optimize LinkedIn videos.

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Nano Tips: Video made simple with Roshanda Pratt

Explore the fundamental skills you need to know to start creating compelling video content as a creator on LinkedIn

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Nano Tips: Content that connects with Kim Kaupe

Discover practical, easy-to-use strategies for unlocking the value of eye-catching video content on Linkedin.

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Nano Tips: Develop a Content Calendar with Ross Simmonds

Explore strategies for developing and managing an effective content calendar as a marketer, creator, or brand strategist.

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Why LinkedIn Works for Leaders

Reach all audiences at once. LinkedIn lets execs reach employees, customers, investors, and peers, all in one place, with as simple as one post.

Boost visibility and impact. CEO posts get 4x engagement and 7x impressions. Posting builds influence and grows your follower base.

Own your narrative. Execs can share decisions, context, and strategy directly, building trust through authentic storytelling.

Attract media and talent. Journalists and job seekers check exec profiles. Posting helps you land coverage and attract top talent.

*LinkedIn internal data
CEO Content by the Numbers

82% of potential employees search for a CEO’s online presence before joining a company.

We’ve seen a 23% increase in posts from chief executives in the past year, leading to a 39% increase in followers for CEOs.

1.5 million pieces of content are engaged with every minute on the platform, and video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year.

*Brunswick Group (2022). Connected Leadership Report. Brunswick Group LLP.
Share News with Video That Connects

Add context to earnings by sharing what the numbers mean and how they tie to your company’s strategy.

Make the news relatable by using personalized language and visuals.

Post at the same time as your official release to capture momentum and maximize engagement.

Use short, direct-to-camera videos to explain the news authentically and connect with your audience.

*LinkedIn internal data
Why LinkedIn Works for Leaders

Let people feel you’re speaking right to them. Make sure your recording device is at eye level.

Shoot your video vertically to optimize for mobile viewing and provide a more personal feel.

Make your video more accessible by auto-generating captions, and write a strong, insights-driven post to accompany the video.

Stick to videos that are 90 seconds or shorter in length.

Have a clear, genuine hook at the beginning of your video to capture viewers’ interest.

Acknowledge your colleagues and collaborators associated with the announcement, and connect the news back to your company’s mission or vision.

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July 2025

July 14 - July 18

LinkedIn Cities on the Rise | #CitiesontheRise

Cities on the Rise is our first-ever ranking of 25 U.S. metros where professional opportunity is accelerating. When it comes to where you live and work, what guides your decision?

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July 21 - July 25

The allure of gig work | #TheWorkShift

LinkedIn data shows job postings for gig work are on the rise as economic uncertainty and technological advancements continue to change the labor market. How has the gig economy impacted your industry?

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August 2025

August 12-August 31

LinkedIn US Top Colleges | #TopColleges

Our inaugural Top Colleges list highlights the schools that best set their alumni up for long-term career success. What’s your best piece of advice for today’s college students?

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August 18 - August 22

Retirement reinvented | #TheWorkShift

LinkedIn data shows more Americans are working longer — or even heading back to work after retiring. Which future planning top tip are you glad you know now?

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September 2025

September 16 - 30

LinkedIn Top MBA Programs | #LinkedInTopMBA

Based on LinkedIn data, our Top MBA list ranks the best MBA programs for career growth around the world. What is the value of an MBA degree in today’s work landscape?

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September 22 - September 26

How to future-proof your career | #AIinWork

The rise of automation is likely changing the shape of your career. What are some skills you've recently started prioritizing to stay relevant in your field?

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October 2025

October 15 - 31

LinkedIn Top Startups | #LinkedInTopStartups

LinkedIn Top Startups is a data-backed ranking of the startups that are growing fast, gaining attention and attracting top talent. Which startups are innovating in your industry and what impact do you think they might have?

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October 31 - November 15

LinkedIn Top Startups: City Edition | #LinkedInTopStartups

Our global Top Startups city lists highlight the emerging companies that are growing fast and gaining attention in major metropolitan areas around the world. What innovation do you see transforming your city today?

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November 2025

November 10 - November 21

UN Climate Change Conference | #COP30

This month, we’ll be highlighting conversations around the annual UN climate conference and its outcomes here on LinkedIn. If you could make one demand to negotiators at #COP⁠30, what would it be?

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November 21 - December 1

Entrepreneurship and the economy | #TheWorkShift

LinkedIn data shows entrepreneurship is on the rise in the U.S. What skills are most important to being successful in a small business environment?

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December 2025

November 21 - December 1

Entrepreneurship and the economy | #TheWorkShift

LinkedIn data shows entrepreneurship is on the rise in the U.S. What skills are most important to being successful in a small business environment?

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December 8 - December 31

Share Your Big Ideas for 2026 | #BigIdeas2026

Our Big Ideas package highlights experts' ideas about how the professional world will evolve in 2026. What prediction or trend do you expect to have the biggest impact in 2026?

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Build your voice and grow your audience.

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Creation Tips for Executives

Why LinkedIn Works for Leaders

CEO Content by the Numbers

Share News with Video That Connects

Why LinkedIn Works for Leaders

The Fundamentals: Building Your Voice on LinkedIn

Update your profile settings to grow a following

Join trending conversations on LinkedIn

Join trending conversations on LinkedIn

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