Bring connections to life

Schedule ahead

Create an event 2-4 weeks in advance to give yourself time to gather attendees. Add any featured speakers during the event creation process if possible, but at least 48 hours in advance.

Raise visibility

Post about the event on your profile or Page, newsletter, and across other social media platforms, and ask your speakers to share with their network as well. Stay engaged with attendees by responding to comments, addressing questions, and gathering insights into what interests your audience for the upcoming event.

Increase attendance

As soon as you create the event, invite at least 10 connections to kickstart discovery and grow your event’s reach. Pages can boost the organic event post, or you can use the Event ad format for further promotion.

Watch the clock

Stream for longer than 15 minutes to let your audience grow and engage, but avoid viewer drop-off by ending after 1-2 hours.

Reduce distractions

Turn off notification sounds from LinkedIn messages and other devices to avoid disrupting the event.

Spark engagement

During Audio Events, invite attendees up on "stage” to ask questions live. Encourage live participation by asking attendees to react with emojis.

Continue the conversation

After a livestream, continue engaging with attendees by sharing resources, emailing attendees who registered, and using a retargeting ad campaign on LinkedIn.

Repurpose your livestream

If your third-party broadcasting partner allows you to download a recording of your LinkedIn Live event, slice the video and share highlights in a post.