Build an engaged subscriber base by publishing a newsletter on a regular schedule. The longer format of articles lets you share more in-depth thoughts on your topic of choice.
Keep readers coming back
Build an engaged subscriber base by publishing a newsletter on a regular schedule. The longer format of articles lets you share more in-depth thoughts on your topic of choice.
The most engaging newsletters specifically address a unique topic that you’re passionate about, sharing your expertise and knowledge with your target audience. Dive into insights and advice that will help other members do their job better and advance their career.
The Anxious Achiever
Writing a newsletter is a commitment! If you don't love your topic-- if it doesn't drive your curiosity and passion-- it won't work for readers, either. You need to imagine writing it every week for the next 5 years: what is a niche that is flexible enough to stay interesting and keep you engaged, but specific enough to stand out?
Find your visual identity
Spend time developing your newsletter’s brand to shape the reading experience. Visuals can help set expectations for the content within, while text formatting is essential to making information digestible. Try writing in brief paragraphs or bullets to keep readers’ attention.
Keren Baruch’s newsletter, “The Bolt,” has a unique image and consistent look and feel.
The Bolt
Keren's Tips
Consider how your headline, description and logo work together for a cohesive feel.
Be mindful of using text in your images, which can become blurry and hard to see on different devices.
Upload a cover photo for each individual article in your newsletter. You can use the same image for each article so that branding remains the same.
Commit to consistency
Develop a regular posting cadence so that your audience can anticipate the next piece of content. This drives increased engagement and holds you accountable.
Marketing Fairy
Frequently asked questions
Who has access to publish a newsletter?
We extended newsletter access to members beyond those who activate creator mode. We have initiated the process of granting access to all qualifying members for creator mode.
What’s the difference between an article and a newsletter?
An article is treated as an ad-hoc article post, not associated with a newsletter publication. On the other hand, a newsletter involves packaging multiple articles within a single publication.
Can I view a draft of my article before publishing?