Write a text post
Share your thoughts in a post around trending topics, industry news, or simply an engaging question. Or, reshare an interesting post and build upon it with your own commentary.
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Add an image
Amplify your message with visuals and make your point in ways words can’t. Images don’t need to feel professionally produced to be effective, people respond to what’s realistic.
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Record a video
In preparing your script, think about one specific insight you can share and try to leave your viewers with an actionable takeaway.
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Show up authentically
People want to learn from those they feel a connection to, so it’s best to be yourself. Share honestly about your learning journey by talking about setbacks as well as successes.
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Go niche over broad
Members are more interested in going deep on topics they value. Lean into your expertise to cover what you're uniquely positioned to talk about.
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Move readers to act
Include a prompt that encourages your audience to interact with the content. Ask questions about things you’re genuinely interested in learning from your audience.
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Consider the moment
When inspiration strikes, you may want to post in the moment, especially if it’s something timely. But occasionally, it might make more sense to schedule your post out.
