Find your target audience
Your audience is made up of your connection and followers. Learn the best ways to find members who would be interested in your content.
Learn how
1. Profile photo
Pick photos that are reflective of your expertise and personality. This will show up next to your name and headline.
2. Cover photo
A strong cover photo will help LinkedIn members understand your brand.
3. Headline
Customize it to reflect what you want to be known for — be descriptive!
4. Summary
The summary is where you can share more about your experiences, expertise, and interests. You can also share the vision you have for your role and your company.
5. Featured media
Highlight your best work by linking to documents, photos, sites, videos, and presentations.