Insights
The insights you need to be part of the conversation
Click to play background video
Click to pause background video
In the Spotlight
Learn from content creators who are making waves, turning heads, and driving conversations across the platform.
Career Development and Transitions
Share how learning tools, mentorship, or career goal-setting helped you grow. Real stories of career change or development resonate widely.
23M Views, 2K Posts
23M
Views
2K
Posts
Leadership Qualities and Impact
Reflect on how leading with empathy, purpose, or systems thinking has shaped your impact. Authentic leadership stories inspire others.
20M Views, 5.5K Posts
20M
Views
5.5K
Posts
Venture Capital and Startup Funding
Share how your startup — or startups you're tracking — are navigating today’s funding climate. Spark industry-wide engagement with stories about resilience, investor shifts, or breakout growth.
14M Views, 2.5K Posts
14M
Views
2.5K
Posts
Time Management Strategies
Share your favorite habits to save time and stay focused. Busy professionals always appreciate simple, actionable strategies.
12M Views, 3K Posts
12M
Views
3K
Posts
AI Adoption in the Workplace
Demonstrate how you’re using AI in your day-to-day work life. Your real-world examples will spark curiosity and conversation.
11M Views, 12K Posts
11M
Views
12K
Posts
*This is a curated look at the ideas and voices that resonated with our community in June 2025, refreshed each month with new perspectives.
Saanya Ojha
Saanya, a partner at Bain Capital Ventures, shares insights on cloud and dev tools, as well as reflections on investing, leadership, and scaling great businesses.
+27% Growth Rate, 50K Followers
Follow on LinkedIn
+27%
Growth Rate
50K
Followers
Kevin Weil
Kevin, the CPO at OpenAI, offers insights on AI, product leadership, and the future of tech, with an emphasis on innovation, team building, and mission-driven work.
11% Growth Rate, 100K Followers
Follow on LinkedIn
+11%
Growth Rate
100K
Followers
Aashna Doshi
Aashna is a Google engineer who blends ML and creativity as she shares her projects, career tips, and journey in tech.
+9% Growth Rate, 45K Followers
Follow on LinkedIn
+9%
Growth Rate
45K
Followers
Jeff Su
Googler-turned-Educator on a mission to equip professionals with practical skills that actually matter.
+5% Growth Rate, 78K Followers
Follow on LinkedIn
+5%
Growth Rate
78K
Followers
Dr. Joel Bervell
Joel is a physician and “Medical Mythbuster” who uses social media to expose bias and drive equity in healthcare.
+5% Growth Rate, 70K Followers
Follow on LinkedIn
+5%
Growth Rate
70K
Followers
*This is a curated look at the ideas and voices that resonated with our community in June 2025, refreshed each month with new perspectives.
Kindness Counts: A Reminder for Job Seekers
Nicole Scanlon contacted an “Open to Work” candidate — only to be abruptly hung up on. This personal story hook has clear takeaways: Keep your LinkedIn settings accurate and respond kindly. Recruiters rely on these signals and deserve respect.
31 Reactions, 400 Comments
Check out the post
31K
Reactions
400
Comments
Bold Moves That Built Businesses
Spanx founder Sara Blakely shares the boldest things she did to get her business off the ground. A wave of entrepreneurial confessions followed her engaging hook and authentic account.
13k Reactions, 850 Comments
Check out the post
13K
Reactions
850
Comments
2025 Hybrid Work Study: Key Insights
Francine Katsoudas shares insights from Cisco’s 2025 Hybrid Work Study on what it takes to make hybrid work succeed today. Discover key learnings about AI, trust, and leadership through this personal story hook from Cisco Live.
10K Reactions, 135K Views
Check out the post
10K
Reactions
135K
Views
Redefining What a White Coat Can Represent
Dr. Russell J. Ledet recounts his journey as a physician, veteran, and advocate reshaping mental health and representation in medicine. His clear call-to-action and deep personal perspective show how impact transcends clinics, classrooms, and cartoons.
10K Reactions, 350 Comments
Check out the post
10K
Reactions
350
Comments
Ditch the Noise. Keep the Meetings That Matter.
Hot take from Megan Porteous: Most meetings are just noise. Her team is rethinking them with walking meetings, async updates, and intentional face time. She offers practical advice and ends with a challenge—if it lacks energy or dialogue, cancel it.
5K Reactions, 1.5M Views
Check out the post
5K
Reactions
1.5M
Views
*This is a curated look at the ideas and voices that resonated with our community in June 2025, refreshed each month with new perspectives.
Updates
We heard you! Here’s what’s changed, what’s new, and what’s coming next for content creators on LinkedIn.
New metrics equal sharper insights.
Post analytics help you understand what sticks with your audience and where your content drives real impact.
Profile viewers from this post:
Discover which content leads people to your profile.
Followers gained from this post:
Track growth sparked by a specific post.
Premium custom button clicks:
Premium members only: Track the number of clicks on custom profile buttons that take viewers from your profile to your site or newsletter.
More insights. Less guesswork. Now available on your favorite social management tools.
We recently launched three new analytics APIs to help you track performance directly in your favorite third-party social management tools.
You’ll now see:
- Follower insights
- Post performance metrics
- Video analytics
This update is live with partners like Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, Social Pilot, Later, Publer, and Vista Social, with more integrations coming soon.
Share posts across any platform in just two taps.
Your content deserves a bigger stage. Now you and your followers can share LinkedIn posts across any platform in just two taps, expanding your reach and sparking new conversations. Just click Send to share a post with connections or across platforms with an eye-catching preview.
How will you use this to spark new conversations?
Frequently Asked Questions
-
Posting Basics
Why should I post on LinkedIn?
Posting on LinkedIn can build your personal brand, keep you visible to your network, and open doors to real opportunities. LinkedIn helps you position yourself as a thought leader while growing professionally through engagement and learning.What is the best time of day to post on LinkedIn?
Weekday mornings and early afternoons often result in higher engagement. However, this depends on your audience. Test different times to discover what works best for your audience.How often should I post on LinkedIn?
Some people love frequent updates, while others might tune out. Use your analytics to spot patterns in your posts’ performance. Deep engagement from the right audience might be more impactful than a viral post with surface-level reactions. -
Content Tips
Should I include hashtags or captions?
We recommend including captions in your video, either using the auto captions feature available on LinkedIn or a third-party editing app. Adding hashtags is up to you, as they don’t directly influence distribution but can help members discover and understand your post.What type of content works best on LinkedIn?
Over a billion professionals learn, connect, and share on LinkedIn. Posts that perform best often include industry trends, career stories or educational content. Authenticity and expertise continue to resonate most.Should I put a link in my post?
Including links or not are both valid ways to share content. Posts without links often spark more conversation by keeping people in-platform. If sharing a resource, try dropping the link in the comments to keep the engagement focused on your post.Should I shoot my video content horizontally or vertically?
We recommend filming video content vertically, since our video surfaces are built for vertical video and most people naturally hold their phones this way. -
Engagement & Growth
How do I make my content more engaging?
Start conversations with visuals (especially video) to boost engagement. Ask questions or use polls, share timely opinions, go deep on specific topics, or be real and personal.How does the LinkedIn algorithm work?
LinkedIn shows posts based on signals like who posted them, relevance, and engagement. While no single action guarantees reach, the posts’ overall relevance and value drive distribution.Can I monetize my content on LinkedIn?
No, we currently do not offer the ability to monetize. However, we are in the early stages of testing monetization options to help our members grow and unlock opportunities on LinkedIn.
Explore the LinkedIn Help Center for quick solutions and insights designed to keep your creative momentum going.
Top articles:
Professional Community Policies
To help our community grow and connect, please review our content policies to create content that is professional, supportive, and impactful.