What hashtags really do on LinkedIn posts.
Insights
The insights you need to be part of the conversation
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In the Spotlight
Learn from content creators who are making waves, turning heads, and driving conversations across the platform.
Leadership Qualities and Impact
Reflect on how leading with empathy, purpose, or systems thinking has shaped your impact. Authentic leadership stories inspire others.
25M Views, 20K Posts
25M
Views
20K
Posts
AI and the Future of Work
How is AI reshaping roles, skills, and workplace dynamics? Share insights on adapting to automation or thriving in hybrid environments.
17M Views, 22K Posts
17M
Views
22K
Posts
Interview Preparation Tips
Offer practical advice on crafting compelling answers, mastering virtual interviews, or showcasing unique strengths. Actionable tips and personal experiences help others feel confident and prepared.
13M Views, 5K Posts
13M
Views
5K
Posts
Sales Leadership and Strategies
Highlight how innovative approaches, coaching, or data-driven decisions are driving success. Authentic stories of overcoming challenges continue to hit home.
12.7M Views, 11.5K Posts
12.7M
Views
11.5K
Posts
Time Management Strategies
Share your favorite habits to save time and stay focused. Busy professionals always appreciate simple, actionable strategies.
11M Views, 8K Posts
11M
Views
8K
Posts
*This is a curated look at the ideas and voices that resonated with our community, refreshed periodically with new perspectives.
Marina Mogilko
Entrepreneur, investor and creator that shares practical takes on AI, entrepreneurship, and career growth to expand access to education.
+23% Growth Rate, 39K Followers
Follow on LinkedIn
+23%
Growth Rate
39K
Followers
Heike Young
B2B content leader and creator who covers content marketing, strategy, leadership, and practical career tips for marketers.
18% Growth Rate, 45K Followers
Follow on LinkedIn
+18%
Growth Rate
45K
Followers
Dr. Arthur Brooks
Harvard professor and happiness expert that shares insights on leadership, purpose, and building a life of meaning.
+9% Growth Rate, 80K Followers
Follow on LinkedIn
+9%
Growth Rate
80K
Followers
Brendan Gahan
A veteran in social and influencer marketing, creator‑economy investor posting about creator strategy, brand growth, social trends, and industry shifts.
+8% Growth Rate, 40K Followers
Follow on LinkedIn
+8%
Growth Rate
40K
Followers
Dr. Raquel Martin, PhD
Licensed psychologist, professor, and researcher that post about Black mental wealth, mental health practices, success, and redefining what it means to live well.
+7% Growth Rate, 54K Followers
Follow on LinkedIn
+7%
Growth Rate
54K
Followers
*This is a curated look at the ideas and voices that resonated with our community, refreshed periodically with new perspectives.
A Creative Approach to a Familiar Format
Polina Zakharova explains how a challenging concept turned into a standout creative project. A strong hook and authentic insight into the creative process highlight why real craftsmanship still matters in a world quick to assume everything is AI.
18k Reactions, 300k Views
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18K
Reactions
300K
Views
The Future of Coding: Why AI Skills Matter More Than Ever
Andrew Ng explains why AI engineering skills are critical as programming evolves. He shares insightful guidance on what employers seek and warns that talent shortages will grow as businesses adopt AI.
10k Reactions, 600 Comments
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10K
Reactions
600
Comments
Interview Prep: What Works and What Doesn’t
Heike Young shares what works and what doesn’t with interviews. Insightful guidance on being prepared, honest, and curious, plus a clear contrast with common mistakes make this practical advice for anyone prepping for interviews in a tough market.
10K Reactions, 300 Comments
Check out the post
10K
Reactions
300
Comments
One Interview Tip Most People Don’t Know
Lachlan Ma shares a simple interview trick that helped him land a new tech job. A strong hook and clear guidance make his advice approachable for job seekers in a tough market. He invites readers to join the conversation by sharing their favorite interview tips.
4K Reactions, 1.5M Views
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4K
Reactions
1.5M
Views
The Tea on Google’s Nano Banana
Meghana Dhar explains why Google is playing catch-up in consumer AI and why deepfake risks are real. An engaging video hook plus insightful guidance on tech innovation and ethical concerns makes this a must-watch.
600 Reactions, 2.5M Views
Check out the post
600
Reactions
2.5M
Views
*This is a curated look at the ideas and voices that resonated with our community, refreshed periodically with new perspectives.
Feed Insights from the Team
A lot gets said about the LinkedIn algorithm. These videos take on the most common myths from hashtags to links, and clarifies what actually affects how your content gets seen.
Updates
We heard you! Here’s what’s changed, what’s new, and what’s coming next for content creators on LinkedIn.
New metrics equal sharper insights.
Post analytics help you understand what sticks with your audience and where your content drives real impact.
Profile viewers from this post:
Discover which content leads people to your profile.
Followers gained from this post:
Track growth sparked by a specific post.
Premium custom button clicks:
Premium members only: Track the number of clicks on custom profile buttons that take viewers from your profile to your site or newsletter.
More insights. Less guesswork. Now available on your favorite social management tools.
We recently launched three new analytics APIs to help you track performance directly in your favorite third-party social management tools.
You’ll now see:
- Follower insights
- Post performance metrics
- Video analytics
This update is live with partners like Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, Social Pilot, Later, Publer, and Vista Social, with more integrations coming soon.
Two new analytics are now available to help you understand how your content resonates on LinkedIn.
Saves: The number of times members saved your post to revisit later, a signal that your content provided lasting value.
Sends: The number of times members sent your posts to others on LinkedIn, highlighting the conversations your content sparks behind the scenes.
Together, these new metrics add another layer of insight to your analytics, alongside reactions, comments, and impressions. Rolling out by the end of the month, they will help you see not just how far your post reached, but how deeply it connected.
Frequently Asked Questions
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Posting Basics
Why should I post on LinkedIn?
Posting on LinkedIn can build your personal brand, keep you visible to your network, and open doors to real opportunities. LinkedIn helps you position yourself as a thought leader while growing professionally through engagement and learning.What is the best time of day to post on LinkedIn?
Weekday mornings and early afternoons often result in higher engagement. However, this depends on your audience. Test different times to discover what works best for your audience.How often should I post on LinkedIn?
Some people love frequent updates, while others might tune out. Use your analytics to spot patterns in your posts’ performance. Deep engagement from the right audience might be more impactful than a viral post with surface-level reactions. -
Content Tips
Should I include hashtags or captions?
We recommend including captions in your video, either using the auto captions feature available on LinkedIn or a third-party editing app. Adding hashtags is up to you, as they don’t directly influence distribution but can help members discover and understand your post.What type of content works best on LinkedIn?
Over a billion professionals learn, connect, and share on LinkedIn. Posts that perform best often include industry trends, career stories or educational content. Authenticity and expertise continue to resonate most.Should I put a link in my post?
Including links or not are both valid ways to share content. Posts without links often spark more conversation by keeping people in-platform. If sharing a resource, try dropping the link in the comments to keep the engagement focused on your post.Should I shoot my video content horizontally or vertically?
We recommend filming video content vertically, since our video surfaces are built for vertical video and most people naturally hold their phones this way. -
Engagement & Growth
How do I make my content more engaging?
Start conversations with visuals (especially video) to boost engagement. Ask questions or use polls, share timely opinions, go deep on specific topics, or be real and personal.How does the LinkedIn algorithm work?
LinkedIn shows posts based on signals like who posted them, relevance, and engagement. While no single action guarantees reach, the posts’ overall relevance and value drive distribution.Can I monetize my content on LinkedIn?
No, we currently do not offer the ability to monetize. However, we are in the early stages of testing monetization options to help our members grow and unlock opportunities on LinkedIn.
Explore the LinkedIn Help Center for quick solutions and insights designed to keep your creative momentum going.
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Professional Community Policies
To help our community grow and connect, please review our content policies to create content that is professional, supportive, and impactful.