INSIGHTS - A curated look at trending topics and guidance for shaping conversation

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*This is a curated look at the ideas and voices that resonated with our community, refreshed periodically with new perspectives.

*This is a curated look at the ideas and voices that resonated with our community in June 2025, refreshed each month with new perspectives.

Saves: The number of times members saved your post to revisit later, a signal that your content provided lasting value. Sends: The number of times members sent your posts to others on LinkedIn, highlighting the conversations your content sparks behind the scenes.

Together, these new metrics add another layer of insight to your analytics, alongside reactions, comments, and impressions. Rolling out by the end of the month, they will help you see not just how far your post reached, but how deeply it connected.

Frequently Asked Questions

Posting Basics

Why should I post on LinkedIn?

Posting on LinkedIn can build your personal brand, keep you visible to your network, and open doors to real opportunities. LinkedIn helps you position yourself as a thought leader while growing professionally through engagement and learning.

What is the best time of day to post on LinkedIn?

Weekday mornings and early afternoons often result in higher engagement. However, this depends on your audience. Test different times to discover what works best for your audience.

How often should I post on LinkedIn?

Some people love frequent updates, while others might tune out. Use your analytics to spot patterns in your posts’ performance. Deep engagement from the right audience might be more impactful than a viral post with surface-level reactions.
Content Tips

Should I include hashtags or captions?

We recommend including captions in your video, either using the auto captions feature available on LinkedIn or a third-party editing app. Adding hashtags is up to you, as they don’t directly influence distribution but can help members discover and understand your post.

What type of content works best on LinkedIn?

Over a billion professionals learn, connect, and share on LinkedIn. Posts that perform best often include industry trends, career stories or educational content. Authenticity and expertise continue to resonate most.

Should I put a link in my post?

Including links or not are both valid ways to share content. Posts without links often spark more conversation by keeping people in-platform. If sharing a resource, try dropping the link in the comments to keep the engagement focused on your post.

Should I shoot my video content horizontally or vertically?

We recommend filming video content vertically, since our video surfaces are built for vertical video and most people naturally hold their phones this way.
Engagement & Growth

How do I make my content more engaging?

Start conversations with visuals (especially video) to boost engagement. Ask questions or use polls, share timely opinions, go deep on specific topics, or be real and personal.

How does the LinkedIn algorithm work?

LinkedIn shows posts based on signals like who posted them, relevance, and engagement. While no single action guarantees reach, the posts’ overall relevance and value drive distribution.

Can I monetize my content on LinkedIn?

No, we currently do not offer the ability to monetize. However, we are in the early stages of testing monetization options to help our members grow and unlock opportunities on LinkedIn.