Your Analytics dashboard contains valuable information. Here’s how you can use that data to refine your content strategy for future success.
1
Start a routine Regularly check your impressions and engagements to identify any trends in how they're performing over time.
2
Refine your schedule Adjust posting times and frequency to find out when your audience is most engaged.
3
Benchmarking and setting goals Use your daily, weekly, or monthly averages to adjust or set new content goals.
4
Build and evolve Share more of your top performing content to drive impact. Identify lower performing posts and try different formats.
Understanding Your Analytics
Discovery
Impressions
The number of times your posts were shown on LinkedIn.
Members reached
The number of distinct members and Pages that saw your post. This number is an estimate and does not include repeat displays.
Video Performance
Views
The total number of times your video was watched for more than 2 seconds.
Watch time
The cumulative length of time your video was viewed.
Average watch time
The average time your video was viewed.
Engagement
Reactions
The number of reactions your post received.
Comments
The number of times people commented on your post.
Reposts
The number of times people shared your post to their feed.
Demographics
Demographic information includes the job title, location, and company where your post viewers work.
Newsletters + Articles
Article views
The number of times an article was seen on LInkedIn or via email.*
Email sends
The number of subscribers that have received an email for an article.
Email open rate
The percentage of subscribers that have opened the email sent for an article.*
*These numbers are estimates and may not be precise.
Turn insights into action
1
Test and learn with Analytics Trying out different formats can help shape your overall content strategy. Learn with analytics what is hitting the mark.
2
Find what’s powering Top Posts' performance Easily identify your top performing posts so you know what resonates and can share more of it.
3
Learn about your network with Audience Insights See your follower growth over time and explore who is interacting with your content.
4
Goal setting and benchmarking Set goals using performance benchmarks to track and improve your content strategy.
Professional Community Policies
To help our community grow and connect, review our content policies to create content that is professional, supportive and impactful.
