Think small to avoid stagefright

Think of it as a video chat with your friend rather than a presentation to a large audience.

It doesn’t have to be fancy to be effective

Your videos don’t need elaborate production value to be successful. Simple videos shot on a phone can provide impact and engage your audience.

Jump right in

The first three seconds matter the most, so get right to the point with an effective hook to draw people in and make them want to watch.

It’s okay to get personal

Sharing your professional journey, challenges and successes is a great way to connect with your audience and build trust.

Engage with your post

After going live, stay close to your audience's engagement and respond to encourage a deeper conversation. 

Show up authentically

People want to learn from those they feel a connection to, so it’s best to be yourself. Share honestly and with intention to drive impact with your audience

Focus on specifics

Members are more interested in going deep on topics they value. Lean into your expertise to cover what you're uniquely positioned to talk about.

Encourage engagement

Include a call to action that encourages your audience to interact with your content. Ask questions about things you’re genuinely interested in learning from your audience

Consider the moment

When you feel inspired, you may want to post in the moment, especially if it's timely and showcases your expertise. However, planning and scheduling your posts can sometimes be more effective in reaching your audience at the right time.

Be consistent

Stick to a regular publishing cadence so your audience knows when to expect to hear from you next.

Hook readers early

Start with a cover video to draw them in.

Dive deep

Use newsletters to share in-depth analysis, trend breakdowns, or industry recaps that go beyond a typical post.

Enhance with visuals

Add videos, cover videos, and images to make content more engaging.

Encourage action

End with a clear call-to-action, like asking for comments or linking to a related post.

Track your impact

Analyze article views, email sends, and email open rate to understand engagement and how to improve future editions.

Provide Context

Add a brief description in your post to explain why you're asking the question and how you’ll use the results.

Add a follow up question

Encourage people to share their thoughts on your poll topic by adding a question in the comments.

Post about results

Once you have your learnings, elaborate on it in its own post.