Sometimes showing is better than telling. Show your following what you’ve been up to by sharing a video or image — whether you’re hard at work, speaking at an event, or teaching us something. Be thoughtful in how you’re using visuals and remember your audience is a professional one, so avoid using memes as they’ll feel out of place.
LinkedIn Live helps you converse with your audience in real-time. Live video is a great way to take your audience behind-the-scenes of an event, create a weekly gathering to learn a new skill or discuss your thoughts on breaking industry news.
If you have a presentation, playbook, or other piece of long-form content that you’d like to offer your followers for knowledge-sharing, you can upload documents to your post for a more visual display.
From your Profile, you'll see a dashboard that highlights total profile visits, total post views, and total search appearances. Each of these includes a path to see a further breakdown.
In this breakdown, you can see how many people viewed your profile in the last 90 days and aggregated details and demographics on the types of viewers you’re getting.
At the bottom of each post, you’ll see the total number of views and a breakdown of your viewers (by roles, companies, and location) and how they engaged with your content. While views are one way to determine the success of your post, we recommend that you look at the conversations you're starting to determine whether your content is resonating with the audience you most care about reaching.
Here you’ll see how many times your profile came up in search results over the past week, and information on what types of searches brought up your profile. This information can help you tweak your profile to reach and appeal to the right people.