Share posts in your Feed

Use short-form posts to share and start conversations about interesting topics, industry news, or simply to ask for advice or ideas. 

[Tip] Don’t forget to use #hashtags and @mentions to further your distribution.

Post images and videos

Sometimes showing is better than telling. Show your following what you’ve been up to by sharing a video or image — whether you’re hard at work, speaking at an event, or teaching us something. Be thoughtful in how you’re using visuals and remember your audience is a professional one, so avoid using memes as they’ll feel out of place. 

Talk to your audience through live video

LinkedIn Live helps you converse with your audience in real-time. Live video is a great way to take your audience behind-the-scenes of an event, create a weekly gathering to learn a new skill or discuss your thoughts on breaking industry news. 

Posts with documents

If you have a presentation, playbook, or other piece of long-form content that you’d like to offer your followers for knowledge-sharing, you can upload documents to your post for a more visual display.

[Tip] Grab the embed link for your document and add it to your personal blog, article, or company website. This will help more people find your content.

Publish articles

Publish articles as longer-form thought pieces to share your insights, perspectives, and expertise. Think of it like your personal blog, where people can stay updated on your points of view and find others who share the same interest.

Start a Newsletter

You can establish a regular cadence with your audience by creating a weekly or bi-weekly newsletter.

Organize an event

You can now create an Event on LinkedIn, which can help you connect offline with other members in your community. 

Your analytics dashboard

From your Profile, you'll see a dashboard that highlights total profile visits, total post views, and total search appearances. Each of these includes a path to see a further breakdown.

Profile Views

In this breakdown, you can see how many people viewed your profile in the last 90 days and aggregated details and demographics on the types of viewers you’re getting.

Content Analytics

At the bottom of each post, you’ll see the total number of views and a breakdown of your viewers (by roles, companies, and location) and how they engaged with your content. While views are one way to determine the success of your post, we recommend that you look at the conversations you're starting to determine whether your content is resonating with the audience you most care about reaching.

Search Appearances

Here you’ll see how many times your profile came up in search results over the past week, and information on what types of searches brought up your profile. This information can help you tweak your profile to reach and appeal to the right people.