Our algorithm optimizes for great conversations. Try posting things that encourage a response and make sure you’re replying back to each comment to keep your audience engaged.
Post frequently
Plan to post at least 4x a week so your audience can continue to stay engaged. It’s important to get your thoughts out there and let your audience help you shape your next post, whether through video, articles or posts.
Use hashtags and @mentions
Include relevant and niche hashtags and @mentions in your post to reach the right people and encourage engagement. Try going as specific as possible for increased exposure (#TED2019 vs. #marketing). See our hashtag best practices guide for more details.
Diversify your content types
Between articles, videos and documents you have a lot of tools you can use to communicate with your audience. Remember to try a mix of things to see what works best for your audience. Don’t be afraid to use more than one format!
Focus on niche topics
Members are more interested in going deep on topics they’re interested in. We consistently see better conversation around niche ideas (#performancemanagement) than broad ones (#management).
Expand your reach off of LinkedIn
Consider sharing your LinkedIn content (especially your long-form articles) on other platforms where you may have an audience. Make sure they follow you on LinkedIn!
