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Where to begin?

Content best practices

Where to begin?

Content Best practices

Treat each post as a conversation

Our algorithm optimizes for great conversations. Try posting things that encourage a response and make sure you’re replying back to each comment to keep your audience engaged.

Post frequently

Plan to post at least 4x a week so your audience can continue to stay engaged. It’s important to get your thoughts out there and let your audience help you shape your next post, whether through video, articles or posts.

Use hashtags and @mentions

Include relevant and niche hashtags and @mentions in your post to reach the right people and encourage engagement. Try going as specific as possible for increased exposure (#TED2019 vs. #marketing). See our hashtag best practices guide for more details.

Diversify your content types

Between articles, videos and documents you have a lot of tools you can use to communicate with your audience. Remember to try a mix of things to see what works best for your audience. Don’t be afraid to use more than one format!

Focus on niche topics

Members are more interested in going deep on topics they’re interested in. We consistently see better conversation around niche ideas (#performancemanagement) than broad ones (#management).

Expand your reach off of LinkedIn

Consider sharing your LinkedIn content (especially your long-form articles) on other platforms where you may have an audience. Make sure they follow you on LinkedIn!

Other resources that will help you get started

  • Optimize your profile

    Showcase who you are, what you stand for, and what you’re interested in by building a great LinkedIn profile.

    Learn how

  • Find your target audience

    Your audience is made up of your connections and followers. Learn the best ways to find members who would be interested in your content.

    Learn how

  • Content best practices

    Create a custom content strategy that works for you. Take a look at some of the best practices for sharing on LinkedIn.

    Learn how

Showcase your content and grow your reach

Showcase your content and grow your reach

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