A well-constructed profile shows potential followers who you are, what you stand for, and what you’ve created. Edit your profile to make your page as inviting as possible, and don’t forget to turn on creator mode while you’re there.
1. Cover photo Great cover photos help potential followers understand your brand in an instant. 2. Profile photo and video This is your first impression, so pick a photo that authentically reflects your personality. Or introduce yourself in your own words with a profile video, a 30-second video describing yourself and your passions.
3. Headline This is you in a sentence. Make sure your headline reflects the content potential followers should expect from you.
4. Services Showcase your expertise or services you offer so members know what to reach out to you about. 5. Featured content Creator mode lets you prioritize your content front and center, so it’s the first thing potential followers see.
Pro tip: Customize your URL. Set your profile apart and make it easier to share with others with a custom URL.
Create content that gets people talking
Start the conversation
The highest-performing posts are ones that spark conversations, so be sure to reply in the comments to keep the dialogue going. Check out the LinkedIn for Creators page for inspiration and prompts.