Talk about what you know

The best way to build an audience is to share content about the things you know. Use your professional experiences to pick topics that would be valuable for others. Tell us about the successes and failures you’ve faced in your work. Provide help to members who are wanting to build skills that you’ve perfected. Think of each post, whether a video or an article, as a conversation so remember to ask questions and respond back to the comments you receive. Here are a few other tips to get you started:

Re-share posts that you find interesting and be sure to @mention the author for a shout-out!

Comment and/or react to posts that you find interesting to let people know how their content resonated with you.

Join Groups

You can discover and join existing LinkedIn Groups that pertain to your subject matter expertise to familiarize yourself with that community’s needs and goals. This is also a great way to build your audience and start meaningful conversations with people who care about the same things as you do.

Follow relevant hashtags

Following hashtags relevant to your interests can open your eyes to other creators as well as key conversations that are happening in the space.

Talk about the day’s professional news

You can find trending news on LinkedIn on the right side of your homepage on desktop or by clicking the search bar in the LinkedIn mobile app. What makes news on LinkedIn different is the power of our Editors. Not only do they make sure you’re up-to-date on industry news, but they also hand-select the most relevant conversations happening about each story they feature. By joining one of these conversations, you’re gaining exposure to members who have similar interests and viewpoints.

Showcase your content and grow your reach