LinkedIn is where quality conversations happen. Learn more about all the tools that will help you lead them.
Creator tools
LinkedIn is where quality conversations happen. Learn more about all the tools that will help you lead them.
Get all the tools you need to share your voice
Start a conversation
A short-form post is sharing in its simplest form. Using them makes it easy to post consistently about interesting topics, share industry news, or simply to ask engaging questions.
Pro tip: Use hashtags and @mentions to help you get discovered. Niche hashtags (#B2Bcontentmarketing, for example) establish your area of expertise and tend to outperform broad hashtags (such as #marketing).
Stand out in the feed
Images and videos add a visual impact to your posts and tell a story in a way that words can’t.
Pro tip: Videos or images don’t need to feel professionally produced to be effective. In fact, content that feels more realistic and authentic is more likely to engage people.
Audio Events
LinkedIn Audio Events Inspire community and engage with people all over the world through live, interactive conversations.
Pro tip: Uploading multiple documents creates a carousel that can bring a story to life or showcase a portfolio.
Get published
LinkedIn articles let you become a published author. Articles are a great longer-form platform to share your insights and establish your thought leadership.
Pro tip: Set your profile settings to “public” so your article will be publicly distributed and searchable beyond LinkedIn.
Notify your followers
Start a newsletter to regularly distribute content about a topic you are passionate about. Ensure your audience stays engaged and up to date with automated in-app and email notifications.
Create an event to invite your followers to participate and give them a destination to receive updates. Plus, spread the word ahead of time with automated notifications.
Pro tip: Planning a LinkedIn Live? Use an event to schedule it in advance and drive more participation.
Discover the impact you have
Use creator analytics to get an in-depth view of your post performance and audience insights so you know how to grow on LinkedIn. Plus, export your analytics to manage your data in a way that works for you.
Pro tip: Use demographic breakdowns to see who your audience is so you can identify opportunities to create content that inspires new conversations and opportunities.
